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We didn't start a brand. We started a belief.

At IMROZ HOUSE, every piece of clothing carries a story — a story of hands that worked with patience, of fabric that was saved from being thrown away, and of a vision that believed fashion could be beautiful and responsible at the same time.

We are a Jaipur-based women's ethnic wear brand — rooted in the rich craft traditions of Rajasthan and driven by a deep commitment to sustainable, conscious fashion.

 

Where It All Began

IMROZ HOUSE was born from a simple but powerful observation — so much goes to waste.

Every day, in studios and factories across India, metres of beautiful fabric are cut, shaped, and discarded. Leftover pieces. Offcuts. Scraps. Things that the fashion world calls "waste" — but we call possibility.

We decided early on that this would never happen under our roof. Every scrap of fabric, every leftover piece, every small cutting — would find its purpose. Whether it becomes a patch on a kurta, a heart on a corset, a cloud on a shirt, or the bag that carries your order home — nothing leaves IMROZ HOUSE without meaning.

 

Our Karigars — The Real Heart of IMROZ HOUSE

Behind every stitch, every patch, every golden gotta border — there is a pair of skilled hands.

Our karigars are not just workers. They are artists. They are the keepers of a craft that has been passed down through generations — gotta work, hand embroidery, patchwork, fabric manipulation — techniques that take years to master and a lifetime to perfect.

Meet Meraj Bhai — one of our oldest and most trusted karigars. He has been with IMROZ HOUSE since the beginning. When he sits down to work — whether he is attaching cloud-shaped patches to a pink shirt or finishing a gotta border on an anarkali — you can see the dedication in every movement. Slow. Careful. Full of love.

Meet Ustaad Rashid — the man behind our iconic heart patchwork. He takes the smallest pieces of leftover fabric — pieces that nobody else would look at twice — and turns them into something that makes you stop and stare. His hearts are not just patches. They are a philosophy.

These are the people who make IMROZ HOUSE what it is. And we are endlessly grateful for them.

 

What We Make

We create handcrafted ethnic wear for the modern Indian woman — pieces that honour tradition while feeling completely of today.

Our collections include —

• Anarkalis & Kurta Sets — flowing, feminine, and crafted with care
• Lehengas & Lehenga Cholis — built for moments that matter
• Sarees — draped in tradition, finished with craft
• Corsets & Contemporary Ethnic Fusion — for the woman who wants to stand out
• Co-ords & Shirts — where everyday wear meets artisan detail

Every piece is made in Jaipur, Rajasthan — in our studio, by our team, with full attention to quality, craft, and conscience.

 

Our Packaging — Because It Doesn't Stop at the Outfit

When your IMROZ HOUSE order arrives — look at the bag it comes in.

That bag is not bought from a supplier. It is handmade — by our karigars — from the leftover fabric pieces that remain after every cutting session. We sort them, cut them, and stitch them into bags that are meant to be kept, reused, and loved.

Because the way we see it — if we are going to ask you to invest in conscious fashion, we have to be conscious in every single step. Right up to the moment your order reaches your door.

Why Sustainable? Why Us?

The fashion industry is one of the largest contributors to waste and pollution in the world. We know we are a small brand. We know we cannot change everything overnight.

But we can change what happens inside our studio. We can make sure our karigars are respected and fairly treated. We can make sure no fabric goes to waste. We can make sure every piece we create has a purpose beyond just looking beautiful.

And slowly — one kurta, one patch, one bag at a time — we believe it adds up.